Schlotzsky’s Supports S3

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (, and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

Kelly Roddy is a founding member of the S3 Board. Originally a board members as a senior vice president responsible for marketing and sales (including sponsorships) with the HEB Grocery Company operating in Texas and Mexico, Kelly became the president of Schlotzsky’s, an international restaurant chain, in 2007.

Baylor and the S3 program have worked closely with Schlotzsky’s through recruitment, research, and sponsored properties. Focus Brands (majority owner of Schlotzsky’s, Carvel, Cinnabon, Moe’s, Seattle’s Best Coffee International, and Auntie Anne’s) engages sports, entertainment, and tourism fans at a variety of venues around the country.

Schlotzsky’s Locations


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