S3 Back to School

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (www.teamsportsmarketing.com), and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

Our Back-to-School September issue of the S3 Report includes two articles focused on selling NCAA sports:

  • Bryce Killingsworth (Oklahoma State University) explains how and why their innovative STH retention program has been successful. Read more…
  • Brian Erenrich and David Quill (both with Aspire at Georgia Tech) report on how Gen Y salespeople and Gen X managers differ and how they can learn to play well together. Read more…

We look to add more content aimed at NCAA sports. Let us know if you have ideas or interests in contributing. Thanks to Bryce, Brian & David for stepping up!


In news on the Baylor home front, we ended the summer with our first ever Baylor S3 DFW Summer Bash!

Lisa DePoy, Senior Marketing Director for On the Border, hosted the event at On the Border in Addison, Texas. Paige Phillips (S3 ’10), Account Manager at GMR Marketing, also helped host.

Tommy Wright (S3 ’11), Regional Sales Manager at Legends Sales & Marketing, and John Burnett, Executive Director of Marketing at Southwest Media Group, created the event. Wright and Burnett put their heads together earlier in the summer and came up with the idea for the gathering, realizing how many Baylor S3 interns, board members, alumni and friends were located in the DFW area.

Interns shared summer experiences and received feedback from executives about next steps to take on possible entry-level jobs next year.  Most of all, interns, alumni, and executives alike enjoyed networking and catching-up, while continuing to support Baylor and the S3 program.

Feedback & insights

We asked some of the attendees about their involvement and interest in supporting the Sports Sponsorship & Sales (S3) program at Baylor.

“Partnering with the Baylor S3 Program is a win/win/win: Every student, graduate, faculty member, sponsor, and team who contributes also benefits. I attended the event to support the interns, the program, and the people who had the vision to invent and implement the event. Great job! I came away from the event energized from interacting with the interns, sponsors, and teams and from hearing about so many great things happening in the industry.” ~Bill Boyce, President, Texas Legends

 “My first exposure to the Baylor S3 program dates back to last fall when Tommy Wright was hired by Legends to represent the Lone Star Conference in corporate sales efforts. This summer the quality of the S3 program came into full view as we added Brian Christensen as a summer intern. Having had two S3 products in our office daily, it is clear to see the program instills a good sense of purpose and direction in its students. It’s refreshing to have employees who are intentional and strategic about the way they approach their business, confident in their ability to do the work, and eager enough to ask the right questions.” ~Stan Wagnon, Commissioner, Lone Star Conference

“One of the main reasons I chose the S3 major was the fact that at the time I attended Baylor, I saw many people around me graduating with no job lined up. The S3 major’s curriculum, board of directors, and internship opportunities guarantee you will find success as long as you are willing to put in the work. I came to see old friends and meet new faces. I love hearing success stories from other S3 members.” ~Paige Phillips (S3 ’10), Account Manager, GMR Marketing

Brian Christensen (S3 ’14) helped organize the event and provided the report and pictures of the event. Nice work, Brian!