Cover photo courtesy of aeonday.
Advertisers for Super Bowl 49, at least I’m pretty sure that’s the number we’re on, collectively set the mark for most depressing ads ever. Sure, Fiat, Doritos, Snickers and Supercell did their best to entertain. These are ads we wouldn’t mind seeing again. Others, however, must have been reading the same research report that people(…)
The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU ’94), then Director of Corporate Partnerships for AT&T. Working in collaboration with Eric and AT&T’s partnership with the Dallas Mavericks, the Sports Sponsorship & Sales (S3) students developed sponsorship activation strategies in a team competition to see who could be(…)