Brittney Griner Sells
No one rises above everyone else like Brittney Griner. She’s the tall one in the picture.
Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank near the top in the nation, frequently filling the Ferrell Center near or at its 10,347 capacity. We expect Brittney to take her skills to the WNBA next year, but she could succeed in the business of selling sports. Brittney has developed her own personal brand and communicates it clearly through her behavior and performance.
What about you?
Taking it a step further, Ben Milsom explains how social media has changed the nature of successful consultative selling in sports.
Social media platforms have proliferated in the last three years. Nick Schenck, Director of Integrated Media at the Houston Texans, shares what social media strategies and tools work best in the NFL.
Phil Grieco, Director of Sponsorships with the NBA, inspires us to think beyond the normal soup and bolts of sponsorships and ticket sales. What can we blow up and make bigger? Read about the Soup Nazi here.
If you are in charge of hiring new talent or maybe you are the new talent, Jeannette Salas (HR Director, Houston Texans) provides what job candidates need to know. Pass this series of articles along to prospective job applicants and keep on file yourself for the next time you’re on the market.