March Madness! Selling sports, sponsorships, social media platforms, and your personal brand

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (www.teamsportsmarketing.com), and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

Brittney Griner Sells

No one rises above everyone else like Brittney Griner. She’s the tall one in the picture.

Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank near the top in the nation, frequently filling the Ferrell Center near or at its 10,347 capacity. We expect Brittney to take her skills to the WNBA next year, but she could succeed in the business of selling sports. Brittney has developed her own personal brand and communicates it clearly through her behavior and performance.

What about you?

March Authors 
Each of us can do the same. We need to think carefully about our own personal brands. One of the ways we do that is to be intentional about our leadership style. Jeremy Walls introduces the Daniel Sports & Entertainment Leadership Summit to help us do just that. The Leadership Freak, Dan Rockwell, shares three qualities traditional leaders lack and that successful leaders need to adopt. This article has already been shared by over 500 Leadership Freak fans.

Ken Troupe introduced the basics last month. This month we learn how to communicate our personal brands through social media. Teams would do well to learn HOW NOT TO RUN A TWITTER ACCOUNT.

Taking it a step further, Ben Milsom explains how social media has changed the nature of successful consultative selling in sports.

Social media platforms have proliferated in the last three years. Nick Schenck, Director of Integrated Media at the Houston Texans, shares what social media strategies and tools work best in the NFL.

Phil Grieco, Director of Sponsorships with the NBA, inspires us to think beyond the normal soup and bolts of sponsorships and ticket sales. What can we blow up and make bigger? Read about the Soup Nazi here.

If you are in charge of hiring new talent or maybe you are the new talent, Jeannette Salas (HR Director, Houston Texans) provides what job candidates need to know. Pass this series of articles along to prospective job applicants and keep on file yourself for the next time you’re on the market.

March Insights 
Dr. Darryl Lehnus, Director of the S3 Program, shows how Baylor students can work with teams, companies, and agencies to produce relevant, innovative sponsorship activation strategies. The AT&T Challenge, initiated by Eric Fernandez, brings student creativity to the forefront each year with AT&T and one of its partners. The S3 Program also announces its Sponsorship Incubator (SI) for those who would like to draw upon the brainstorming skills of young people in the S3 major.

Print Friendly, PDF & Email