Happy New Year! What’s New?

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (www.teamsportsmarketing.com), and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the Archive pulldown menu on the lower left or use the search function or navigation bar for topic or author searches.

Sales Industry Survey. Thanks to those who completed our 2013 sports sales industry survey! The NBA, among others, is helping us distribute league-wide. We look forward to sharing the overall results throughout the spring. The survey is still open if you or your organization would like to participate. Click here to take the S3 Sports Sales Industry Survey.

By the numbers.You helped us grow together in our inaugural year in 2013 to attract over 71,000 page views from over 10,000 unique visitors from 114 different countries. We began last January with only 75 of the Baylor S3 advisory board registered to receive S3 Report updates and one year later you have helped us grow to nearly 600 registered users. If you’re not yet registered, we’d like to know who you are–you can register here.

Lead partners. This past year has also seen our corporate and team support grow for the Baylor S3 program and the S3 Report. These organizations are leaders who partner with us in the classroom offering dedicated projects for S3 students and also lead the way in financially supporting the educational process for students and the industry alike. We’re proud to include Academy Sports + Outdoors, AT&T, BAV Consulting, the Dallas Cowboys, Houston Texans, Phillips 66 and Schlotzsky’s in this group. If you are interested in supporting education with a gift to the S3 academic program which produces the S3 Report, you may do so here.

Contribute. The S3 Report is an open forum for exchange of ideas and best practices in sports sponsorship & sales. If you have ideas or interest in contributing content for the common good, please email here. The S3 Report offers you a way to give back to others by sharing what you’ve learned to be successful and to receive help from so many others who want the industry to grow. Maybe your article will be in the Top 5 in 2014!

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