The Editorial Staff

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (, and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

Who manages the Baylor S3 Report? Need to connect with us?

Kirk Wakefield, Editor/Publisher

Laura Cade, Assistant Digital Editor

Brooks Byers, Assistant Digital Editor

Hannah Bouziden, Social Media Manager


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