Want a QUICKWAY for a great activation strategy?

Sponsorship Shorts: QUICKWAY Wesley Abercrombie¬†(S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track of it by hanging up letters(…)