The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU ’94), then Director of Corporate Partnerships for AT&T. Working in collaboration with Eric and AT&T’s partnership with the Dallas Mavericks, the Sports Sponsorship & Sales (S3) students developed sponsorship activation strategies in a team competition to see who could be(…)
At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media as their primary digital tool to(…)
It’s been nearly 18 years since the famous Seinfeld Soup Nazi episode aired. Yet “No soup for you!” still seems to roll off the tongue every time someone has the liquid delicacy. For Hale & Hearty, a popular NYC lunch destination, soup is truly at the core of their business. They understand all too well(…)
Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank near the top in the nation,(…)
“We talkin’ about practice, man.” ~Allen Iverson, May 7, 2002, Allen Iverson, 37, was out of the NBA before the time he reached 34. Kobe Bryant (34) spends his off-season making 2000 shots a day. With a rebounder and one ball Kobe can make 500 shots an hour.1 Former NFL Coach Jon Gruden said it(…)
“Business is social. So my number one tip for impressing our recruiters is connect and interact with us on Facebook, LinkedIn, and Twitter” says Monika Fahlbusch, SVP of Global Employee Success at Salesforce.com. We have far more advanced tools than ever to find information about anyone. For the right price you can buy software to provide(…)
We’ve reviewed what you need to do to get the phone interview and the office interview. Now we need to get down to the really important things: How you, your resume, and your cover letter should look. Then maybe someday you can drive that convertible. What do I wear to an interview? Think old school.(…)
Image source by Petr Kratochvil Regurgitating and recycling what you already know bores others, antiquates leadership, and destroys organizations. Get out of yourself before you shrivel and die. Growth, innovation, and future-building centers on what you don’t know and haven’t done. Three surprising qualities of growing leaders: #1. Receptivity Traditional leaders are unwelcoming. Traditional(…)
Last month we talked about the importance of laying the foundation for your personal brand. Now let’s turn to the tools of the trade to communicate your personal brand online. Twitter If you are not on Twitter, start today. Why? Because Twitter is the greatest customer service tool since the hand shake. A few rules(…)
Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engagement for football clubs. The Premier League is a world wide brand and online means messages instantly disseminate around the globe. Just look at the number of followers a typical(…)
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