Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here. Access: All current month articles are available for those in the S3 Community. Click here to join. All archives from previous issues are open access. Share. The purpose of the Sports Sponsorship & Sales (S3) community is to share best practices(…)
The Sports Sponsorship & Sales (S3) program in the Hankamer School of Business at Baylor University (Waco, TX) provides the only major in America focused on preparing students for sales, sales analytics, and CRM positions in professional and collegiate sports. Executive Director is Dr. Kirk Wakefield. Director of the S3 program is Dr. Darryl Lehnus. Professor of sales management & CRM is Dr. Jeff Tanner. Learn more at Baylor Sports Sponsorship & Sales (S3).
Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection! (…)
Values-driven What values drive your organization? What values drive you, personally? If you had to choose one word–one value–to describe what is most important to you, what would it be? Integrity–doing the right thing–is the most important value of the San Antonio Spurs Sports & Entertainment (SS&E) organization. You can’t miss it. The values of the(…)
Bill Glenn is President of The Breakout Group, a boutique consulting firm that creates sales and marketing strategies to challenge norms and produce breakout results for brands and sports/entertainment organizations. His thinking is built on a foundation of deep sales and marketing expertise and both an agency and client-side perspective as it relates to integrated marketing programs(…)
Baylor offers the only business major in Sports Sponsorship & Sales (S3) in the country. About us: The S3 Mission. To faithfully live lives of integrity marked by a strong work ethic in order to influence and transform relationships in the sports industry one person at a time. S3 Admissions: Baylor is a highly selective(…)
The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School of Business at Baylor University, a(…)
We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the Archive pulldown menu on the lower(…)
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The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many seem to be trying to do these days) or someone else you know. Awards The 2013 Chevrolet S3 Awards for outstanding contributions to the S3 program and(…)
The 2012 S3 Board Meeting kicked off on Tuesday afternoon (October 16) with the Ultimate Sales Panel, led by Murray Cohn from the NBA office. Yes, that’s Haley Hosch, our superstar 2007 S3 graduate. If you’re going to make a good first impression, you have to have a walk-up song. The 2012 S3 Banquet …attracted over(…)
Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank near the top in the nation,(…)
Congratulations to S3 Board Members in their new positions: Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before coming to the LA Kings/AEG in(…)