Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O’Neill and Travis Roeder, opted to pursue law degrees at Tulane and Alabama, respectively. We congratulate them and the others in the 2015 class with this slide show highlighting their placements. We offer a special thanks to(…)
The Sports Sponsorship & Sales (S3) program in the Hankamer School of Business at Baylor University (Waco, TX) provides the only major in America focused on preparing students for sales, sales analytics, and CRM positions in professional and collegiate sports. Executive Director is Dr. Kirk Wakefield. Director of the S3 program is Dr. Darryl Lehnus. Professor of sales management & CRM is Dr. Jeff Tanner. Learn more at Baylor Sports Sponsorship & Sales (S3).
Congratulations to S3 Board Members in their new positions: Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before coming to the LA Kings/AEG in(…)
The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many seem to be trying to do these days) or someone else you know. Awards The 2013 Chevrolet S3 Awards for outstanding contributions to the S3 program and(…)
Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here. Access: All current month articles are available for those in the S3 Community. Click here to join. All archives from previous issues are open access. Share. The purpose of the Sports Sponsorship & Sales (S3) community is to share best practices(…)
Bill Glenn is President of The Breakout Group, a boutique consulting firm that creates sales and marketing strategies to challenge norms and produce breakout results for brands and sports/entertainment organizations. His thinking is built on a foundation of deep sales and marketing expertise and both an agency and client-side perspective as it relates to integrated marketing programs(…)
S3 Newsletter May marked the relaunch of the S3 Newsletter–and the next issue could be starring you! Sign-up here to receive each issue via email, as well as to share news, such as: Moving: From one sports/entertainment related position to another Shaking: Promotions, Awards, or Other stupendous feats of possible interest to readers. In in this month’s(…)
The Texas Rangers take staff to playoff and World Series games. Above, at the 2011 World Series: Elisa Bergstrom (wife), Taylor Bergstrom, Kevin Kimball (lucky friend), and Matt Bergstrom (brother). Motivation to sell What drives a top sales rep like Taylor Bergstrom as a Senior Account Executive for the Texas Rangers? “Seeing my name at(…)
The 2012 S3 Board Meeting kicked off on Tuesday afternoon (October 16) with the Ultimate Sales Panel, led by Murray Cohn from the NBA office. Yes, that’s Haley Hosch, our superstar 2007 S3 graduate. If you’re going to make a good first impression, you have to have a walk-up song. The 2012 S3 Banquet …attracted over(…)
Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection! (…)
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After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or elsewhere. Our partners see intern successes(…)
We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the Archive pulldown menu on the lower(…)