After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or elsewhere. Our partners see intern successes(…)
The Sports Sponsorship & Sales (S3) program in the Hankamer School of Business at Baylor University (Waco, TX) provides the only major in America focused on preparing students for sales, sales analytics, and CRM positions in professional and collegiate sports. Executive Director is Dr. Kirk Wakefield. Director of the S3 program is Dr. Darryl Lehnus. Professor of sales management & CRM is Dr. Jeff Tanner. Learn more at Baylor Sports Sponsorship & Sales (S3).
The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many seem to be trying to do these days) or someone else you know. Awards The 2013 Chevrolet S3 Awards for outstanding contributions to the S3 program and(…)
Brittney Griner Sells No one rises above everyone else like Brittney Griner. She’s the tall one in the picture. Brittney has scored over 3000 points (currently 4th all-time) and over 700 blocks (1st all-time, men or women). Brittney sells Baylor sports. Attendance for Baylor’s women’s basketball continues to rank near the top in the nation,(…)
The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School of Business at Baylor University, a(…)
Thanks to Chevrolet and S3 Board Members Dave Nottoli, Steve Flynn, and Jeff Busch, the 2012 S3 Board Meeting marked the first year of the S3 Awards for Outstanding Board Members (Corporate & Team), Outstanding S3 Alum, and Outstanding S3 Writer. Selections were based on those who exemplify the S3 motto of WIN (work ethic,(…)
Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection! (…)
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Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here. Access: All current month articles are available for those in the S3 Community. Click here to join. All archives from previous issues are open access. Share. The purpose of the Sports Sponsorship & Sales (S3) community is to share best practices(…)
We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the Archive pulldown menu on the lower(…)
The Texas Rangers take staff to playoff and World Series games. Above, at the 2011 World Series: Elisa Bergstrom (wife), Taylor Bergstrom, Kevin Kimball (lucky friend), and Matt Bergstrom (brother). Motivation to sell What drives a top sales rep like Taylor Bergstrom as a Senior Account Executive for the Texas Rangers? “Seeing my name at(…)
Values-driven What values drive your organization? What values drive you, personally? If you had to choose one word–one value–to describe what is most important to you, what would it be? Integrity–doing the right thing–is the most important value of the San Antonio Spurs Sports & Entertainment (SS&E) organization. You can’t miss it. The values of the(…)
Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O’Neill and Travis Roeder, opted to pursue law degrees at Tulane and Alabama, respectively. We congratulate them and the others in the 2015 class with this slide show highlighting their placements. We offer a special thanks to(…)