Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that teams aren’t effectively using Pinterest likely(…)
Announcements from Baylor Sports Sponsorship & Sales (S3) program and the S3 Report.
Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track of it by hanging up letters(…)
S3 Board Member Spotlight: Eric Sudol, Dallas Cowboys Eric Sudol, the Dallas Cowboys’ Senior Director of Corporate Partnership Sales & Service, has worked for the Cowboys organization for eight seasons. Mr. Sudol completed his undergraduate work at Cornell College, before earning joint masters degrees from Ohio University in Business Administration (MBA) and Sports Administration. After starting(…)
Last month we talked about the importance of laying the foundation for your personal brand. Now let’s turn to the tools of the trade to communicate your personal brand online. Twitter If you are not on Twitter, start today. Why? Because Twitter is the greatest customer service tool since the hand shake. A few rules(…)
As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring activation is relevant, measurable and engaging for consumers. Leveraging digital marketing and media strategies will enhance sponsorship initiatives in three ways: At Academy Sports + Outdoors, we’ve found sharing content and generating(…)
Last month we began our discussion on how to manage the new generation (Gen-Y) of sellers. We now turn to some specific ideas I’ve gathered from managers on how they help motivate their young salespeople. Maybe offering the double-donut burger (above) as an incentive might work. Well, thankfully we have better ideas than that. I(…)
Microsoft Surface on the sidelines In May, the NFL announced a ground breaking partnership with Microsoft that would bring interactive features to fans watching at home through the X-box One console (in-game Skyping, split screen to view game feeds with stats and fantasy updates, etc) and provide a significant tech upgrade to the field of(…)
Key Account Management Key account management (KAM) may take on a different meaning depending on the size of your organization. Coming from a smaller property, key account management is essential for us to be successful. In comparison to major college and major league franchises who may consider its five to ten primary or anchor sponsors(…)
Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship & Sales (S3) program as well as(…)
April 2016 Newsletter We have big plans for the 2016-17 academic year. Here’s some of what’s in store! Friday, November 4, 2016 S3 Senior Pro Day Texas BBQ on Thursday Night: S3 Advisory Board members meet the students & network with managers the night before interviews. S3 Senior Interviews All-Day Friday: Managers meet each senior for 10(…)
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What is leadership? Leadership is “organizing a group of people to achieve a common goal.” As a leader, you may or may not have any formal authority. You may be the president of your organization or you may be in an entry level sales position. There are many things that determine your ability to lead,(…)