Welcome to the Sports Sponsorship & Sales (S3) Report

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (www.teamsportsmarketing.com), and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

Join the S3 Community to:

Participate: Join the discussion on our LinkedIn group: Click here.

Content Categories:

  • Selling Sports: tickets, experiences, sponsorships, premium/VIP
  • Leadership: Leadership Freak and guest columns
  • S3 Spotlight  on alumni and board members

Access: All current month articles are available for those in the S3 Community. Click here to join. All archives from previous issues are open access.

Share. The purpose of the Sports Sponsorship & Sales (S3) community is to share best practices with each other. Content is written by members of the sports industry to share with the industry. Share freely! If you have content ideas, please contact the editor (Kirk_Wakefield@Baylor.edu).

Network. The S3 Advisory Board and contributors are among the most respected in the business of professional sports. Join our community (free) and connect with leaders and learners in the industry.

Spread the word. More great content is coming from the Baylor S3 Advisory Board & our partners at Baylor University. Click on members’ names to view their LinkedIn profiles.

Team/Organization S3 Report Contributor See their 2013 posts in:
MLB: New York Yankees Dan Rosenthal May
MLB: New York Yankees Nick Forro July
MLB: Philadelphia Phillies Derek Schuster February
MLB: San Diego Padres Eric McKenzie June
MLB: San Diego Padres Jeremy Walls December
MLB: San Diego Padres Tyler Epp February and December
MLB: Texas Rangers Jason Fortune September
MLB: Texas Rangers Katie Morgan September
MLB: Texas Rangers Wade Graf February
MLS: FC Dallas Kris Katseanes October
MLS: Houston Dynamo Bryan Kraham April and November
NBA: Atlanta Hawks Corey Breton April
NBA: Atlanta Hawks Mitch Ried November
NBA: Charlotte Bobcats Chris Zeppenfeld June
NBA: Charlotte Bobcats Flavil Hampsten March
NBA: Cleveland Cavaliers Damion Chatmon December
NBA: Dallas Mavericks George Killebrew October
NBA: Dallas Mavericks Jeff Brown August
NBA: League Office (TEAMBO) Murray Cohn January and February
NBA: Orlando Magic Jamie Weinstein August
NBA: Phoenix Suns Bob Hamer March
NBA: Washington Wizards Jake Reynolds July
NBA:Philadelphia Sixers Charles Johnson February
NBDL: Texas Legends Bill Boyce January
NBDL: Texas Legends Drew Mitchell June
NFL: Denver Broncos Chris Faulkner April
NFL: Houston Texans Greg Grissom August
NFL: New York Jets Russell Scibetti November
NFL: Tampa Bay Buccaneers Ben Milsom March
NHL: Columbus Blue Jackets Drew Ribarchak May
NHL: Columbus Blue Jackets Jeff Eldersveld August
NHL: Dallas Stars Brad Alberts December
NHL: Dallas Stars Matt Bowman October
NHL: LA Kings (LA Galaxy) Kelly Cheeseman September
NHL: Los Angeles Kings/AEG Aaron LeValley April
NHL: New Jersey Devils Eric Kussin June
NHL: New Jersey Devils Krissy Keen (S3 ’09) November
NHL: Phoenix Coyotes Ken Troupe February
Racing: Feld Entertainment Ryan McSpadden July
University: ASU Rocky Harris April and December
University: Baylor Brian George July
University: IMG College Shane Hildreth May
University: Temple Todd Pollock (S3 ’06) December
Academy Sports + Outdoors Anita Sehgal February
American Airlines Dawn Turner May
AT&T Bill Moseley March
BAV Consulting Anne Rivers January and June
Chevrolet Steve Flynn July
Fathom Delivers Steve Kessen October
Fox Sports San Diego Wayne Guymon January and October
JGraydon Sports John Burnett
Leadership Freak Dan Rockwell Monthly
Legends Hospitality George Manias September
MediaLink Eric Fernandez July
Pizza Hut Lynda Carrier Metz November
Reliant Energy Tom Hughes September
The Marketing Arm Bill Glenn April and August
Website Alive Bryan Apgar (S3 ’08) May

 

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