AT&T: Innovation, Reliability, Excellence

About Kirk Wakefield

Kirk Wakefield is Executive Director of the S3 Program, publisher & editor of the Baylor S3 Report, author of Team Sports Marketing (www.teamsportsmarketing.com), and is the Edwin W. Streetman Professor of Retail Marketing at Baylor University.

AT&T has supported innovation, education, and leadership in the S3 program since its inception in 2005. Thanks to the generosity of AT&T, the S3 program is the only school in America with its own state-of-the-art computer lab and 24-seat call center, fully operational with Microsoft Dynamics CRM. Bill Moseley serves on the S3 Advisory Board and participates in the AT&T Student Challenge.

AT&T Call Center at Baylor University

About AT&T

AT&T brings it all together for customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses.

For more than a century, AT&T has consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, their mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. AT&T  fulfills this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

AT&T is recognized as one of the leading worldwide providers of IP-based communications services to businesses. We also have the nation’s largest 4G network – covering 275 million people, and 2,000 more 4G cities and towns than Verizon, and the largest international coverage of any U.S. wireless carrier, offering the most phones that work in the most countries. AT&T operates the nation’s largest Wi-Fi network** including more than 30,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 220,000 hotspots globally through roaming agreements.

AT&T U-verse is TV like you’ve never seen before. It’s TV the way you want it, with tons of cool features and capabilities. AT&T is the only national U.S. TV service provider to offer a 100-percent IP-based television service. It’s part of our “three-screen” integration strategy to deliver services across the three screens people rely on most — the mobile device, the PC and the TV.

As we continue to break new ground and deliver new solutions, we’re focused on delivering the high-quality customer service that is our heritage.

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