• How two brothers made it big in pro sports: Colin Faulkner, Chicago Cubs and Chris Faulkner, Denver Broncos

    Note: In this re-release (first posted April 1, 2013), we congratulate Colin Faulkner, and the 2016 World Champion Chicago Cubs, for catching up to brother Chris Faulkner, whose Denver Broncos won the 2016 Super Bowl. S3 Board Member Spotlight Brothers. Friends. Sports. These three words bind Chris and Colin Faulkner together as one of the(…)

  • Would you like to write for the Baylor S3 Report?

    Who is eligible If you are in the sports & entertainment industry working full-time for a property, agency or brand, we welcome the opportunity for you to write one article for the S3 Report in 2018. The S3 Report has always been written by the industry for the industry. We are open to our friends(…)

  • Are Silicon Valley Teams as Data-Driven as You’d Expect?

    With Apple’s headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the teams from San Jose demonstrated how they employ business intelligence to generate revenue. Sharks Leadership Analytics-Driven Flavil Hampsten, Executive Vice President & Chief Marketing Officer, began honing his sales(…)

  • How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

    StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s sports industry leaders. Thanks to(…)

  • Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)

    What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports & Entertainment (SS&E) engaged in(…)

  • How to Sell Tickets to People Who Won’t Answer the Phone

    Do you answer a call from an unknown number? Neither does anyone else. Americans spend upwards of 4 hours a day on smartphones, but odds of answering an unidentified caller are about one in four. Millennials are even less likely to answer: Phone calls are seen as intrusive, impersonal, presumptive, time-consuming, and annoying. According to Nielsen,(…)

  • Best Ticket Campaign Ideas

    Kicking off the S3 StubHub Ticket Campaign Competition Learning best practices is one of the most valuable elements of the meetings, conventions, and seminars we all attend. To that end, with partnered with StubHub to launch the annual S3 StubHub Ticket Campaign Competition at the 2017 S3 Board Meetings this past January. We’d love to(…)

  • Does Grit Lead to High Performance in Sales?

    What is Grit? Angela Duckworth made an industry out of her own passion and perseverance toward a long-term goal–her definition of grit–and measuring it in others. Controlling for other factors (SAT scores, IQ, self-control, and the Big 5 personality traits), she and her colleague’s research found the grit items (click here to see if you(…)