• How two brothers made it big in pro sports: Colin Faulkner, Chicago Cubs and Chris Faulkner, Denver Broncos

    Note: In this re-release (first posted April 1, 2013), we congratulate Colin Faulkner, and the 2016 World Champion Chicago Cubs, for catching up to brother Chris Faulkner, whose Denver Broncos won the 2016 Super Bowl. S3 Board Member Spotlight Brothers. Friends. Sports. These three words bind Chris and Colin Faulkner together as one of the(…)

  • Want a QUICKWAY for a great activation strategy?

    Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track of it by hanging up letters(…)

  • Do you have your P’s in order?

    People. Purpose. Performance. (Pictures.) S3 2018 Board Meeting Paul Epstein challenged the room of executives, managers and students to truly put people first. With over a decade of managerial experience in pro sports, most recently as Director of Sales at the San Francisco 49ers, Paul shared how their sales organization was transformed by helping people “find(…)

  • Would you like to write for the Baylor S3 Report?

    Who is eligible If you are in the sports & entertainment industry working full-time for a property, agency or brand, we welcome the opportunity for you to write one article for the S3 Report in 2018. The S3 Report has always been written by the industry for the industry. We are open to our friends(…)

  • Are Silicon Valley Teams as Data-Driven as You’d Expect?

    With Apple’s headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the teams from San Jose demonstrated how they employ business intelligence to generate revenue. Sharks Leadership Analytics-Driven Flavil Hampsten, Executive Vice President & Chief Marketing Officer, began honing his sales(…)

  • How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

    StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s sports industry leaders. Thanks to(…)

  • Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)

    What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports & Entertainment (SS&E) engaged in(…)

  • How to Sell Tickets to People Who Won’t Answer the Phone

    Do you answer a call from an unknown number? Neither does anyone else. Americans spend upwards of 4 hours a day on smartphones, but odds of answering an unidentified caller are about one in four. Millennials are even less likely to answer: Phone calls are seen as intrusive, impersonal, presumptive, time-consuming, and annoying. According to Nielsen,(…)