• The Impact of Data Visualization in Sports

    Teams constantly research to find new data sources to enhance business. Data is the life blood of the organization. Data provides the ability to make key decisions based on factual information rather than projections based on personal experiences. Big Data Questions Some of the biggest questions teams face when finding new data sources include: Now(…)

  • Sponsorships: Win/Win Brand Partnerships

    How do you win corporate partnerships? It’s no secret the world of marketing has become exponentially more complex over the last several years.  Gone are the days of screaming your brand message through TV or radio, and expecting to hit exactly the target you wanted. As you look to take your brand or team to the(…)

  • How to Get Into Sponsorship Sales

    The Dallas Mavericks’ George Killebrew, the San Antonio Spurs’ Jeanne Garza and Baylor IMG’s Brian George shared advice and experiences in the sponsorship field at the Baylor S3 Club meeting on October 8th. Courtesy of Fox Sports Southwest and Fox Sports 1, we also provided some lucky Baylor S3 club members with court side seats(…)

  • 4 Keys to Social Selling

    Social selling has become increasingly prevalent in the professional sports sales environment.  For years, the concept of social media in the workplace has been associated with fears of misuse, poor time management and potential disclosure of proprietary information.  However, recent trends have shown that, when used appropriately, social media can be developed into a very(…)

  • The surprisingly simple little secret to landing a leadership position

    What is leadership? For everything written about leadership and management (an Amazon.com search yields over 1 million books on the topic!), we sure seem to have a lot of questions about what it is and how to do it. One of the questions people in leadership positions get asked all the time is, “How did(…)

  • How to successfully transition from sales to management

    Early in my sales career I knew I wanted to make an impact in young people’s lives, and I felt the best platform for me to do so was as a ticket sales manager. The transition from a successful salesperson to a successful sales manager is an exciting yet challenging transition. Fortunately I had great(…)

  • How to get a job in sports

    How do I get into sports? How do you get into sports? Once you get in, how do you succeed in sports? The short answer is: Demonstrate a strong work ethic, network and build relationships within sports, and exhibit integrity in all you do. The somewhat longer answer is to read everything on this page.(…)