• Women Leaders In the Business of Sports

    Baylor University welcomes Paige Farragut, Tami Walker, and Amy Pratt to the Sports Sponsorship & Sales (S3) Club’s Women In Sports panel on April 14th. The event will take place at 6:30 p.m. at Baylor University in the Cashion Academic Center, Room 203. The panel will discuss the opportunities and challenges that women face in(…)

  • How to Create Sponsorship Inventory & Activation Out of Thin Air

    After spending more than 8 years in the “Minor Leagues” (4 with Daktronics Sports Marketing and 4 with the Texas Legends), I have learned you can never have a shortage of creative inventory and thinking.  This is especially true in a competitive market space where you are up against all the big boys of the(…)

  • Outbound ticket sales: How to create a sales playbook to maximize sales

    As NCAA programs continue to adopt more revenue-generating practices, activating an outbound ticket sales program appears simple.  Hire entry level sports management grads, provide a desk, phone, and email address, pull past buyer lists and watch the ticket sales role in. While most understand ticket sales is more complex, how many take ALL key aspects(…)

  • What can teams learn from Manchester United? How to hang out with fans on Google+

    Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David Moyes, Sir Alex Ferguson’s anointed heir,(…)

  • Digital CRM is the New Ticket Sales

    The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but the point isn’t so much the(…)

  • Why You Should Embrace Monday

    Don’t show your hands Meet Willie. Willie lives in Roaring Creek, in the Cayo District of Belize. Willie is a parrot and Willie has a bad attitude when it comes to hands.  Place your hands behind your back, and you can put your face right up to Willie’s face with no problem. He will actually(…)

  • The 7 S’s of Effective Morning Sales Huddles

    Successful sales managers know how to set the stage each day to prepare their sales team to meet their goals. That begins with the morning sales huddle.  Follow these seven essential steps and you’ll  get sales reps prepared for the day with the right mindset. Strategize Effective sales rep huddles should last no more than(…)

Sponsorship Success is Defined by the Numbers You Measure

Sponsorship Success is Defined by the Numbers You Measure

“If I had a dollar to spend on marketing why would I spend it on sponsorship?”                                                                                                                                         –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of the many challenges facing CMO’s these(…)

Just trust me

Just trust me

Imagine Imagine telling someone: “I’m going to be taking you on a long, dangerous, and difficult trip. There will be times you are likely to be very uncomfortable, and there may be terrible storms. I’m not going to tell you where we are going, why we are going, when we are going, or how we(…)

Schlotzsky’s Supports S3

Schlotzsky’s Supports S3

Kelly Roddy is a founding member of the S3 Board. Originally a board members as a senior vice president responsible for marketing and sales (including sponsorships) with the HEB Grocery Company operating in Texas and Mexico, Kelly became the president of Schlotzsky’s, an international restaurant chain, in 2007. Baylor and the S3 program have worked(…)

S3 Leadership Spotlight: Dave Nottoli @GM

S3 Leadership Spotlight: Dave Nottoli @GM

Dave Notolli, Regional Sales and Marketing Manager at General Motors, has worked for GM for over 30 years. A graduate of Purdue University, Notolli has enjoyed the automotive business from the moment he became a part of it. The automotive business has a unique, challenging aspect to it because of the competition and fast paced(…)

Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue

What do teams in the United States have to learn from Italy’s AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. AS Roma boards include: Iconic photography from their history A board with images of every player Official club videos Individual boards for merchandise (men’s clothing, women’s clothing, children’s clothing, hats, bags,(…)

Bill Boyce NBA D-League Executive of the Year

Bill Boyce NBA D-League Executive of the Year

Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection!  (…)

Social media in the NFL: Strategy and tools

Social media in the NFL: Strategy and tools

At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media as their primary digital tool to(…)

S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before coming to the LA Kings/AEG in(…)