• Branding You in the Business of Sports

    Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship & Sales (S3) program as well as(…)

  • How sponsorships can add to the fan experience

    What is the first sponsorship question? The first question we ask as we develop each partnership with a sports team is: How can our involvement benefit our customers? The second question quickly follows: Will this partnership ultimately drive sales for our company? When I was in college (quite a while ago), the athletic director needed(…)

  • Help us help you: How to utilize your marketing team to grow sales

    Successful sales teams build strong relationships. Client relationships are important. Building strong relationships within the company and specifically with the marketing department is also important. Marketers support revenue generating goals by crafting a strong and memorable message, building an effective and integrated promotional plan, and reaching beyond the typical target audience. The sales staff and(…)

  • 8 Tips to Getting Promoted in the Sports Industry

    Managing expectations I get asked all the time what it takes to get promoted in the sports industry. Over the last 15 years the industry has encountered rapid growth, which has provided more professional opportunities and raised expectations for getting promoted faster. When I got my first full-time job with the San Francisco 49ers, I(…)

  • 2015 Baylor S3 Board Meeting in Pictures

    The 2015 Sports Sponsorship & Sales (S3) Board Meeting was held October 20-21 along the banks of the Brazos in beautiful Waco, Texas. With over 80 executives and managers attending and over 40 managers interviewing S3 juniors and seniors for internships and positions, it marked the 12th year of continuous growth for the program. The(…)

  • How to Win Fans Regardless of Team Performance

    Winning is the lone word too many people think will solve every single problem in a sports organization.  Don’t get me wrong; when team performance flourishes most things get better. Personally, I don’t have much experience with such situations. You might call me unlucky, but I consider myself one of the luckiest people. Why? Because I’ve(…)

  • Increase Season Ticket Renewals by Identifying At-Risk Accounts

    Identifying At-Risk Accounts Many factors go into the buying decision whenever customers receive renewal invoices.  Team performance, usage, cost, and value are just a few of the buzz words we hear every year.  The issue is knowing which accounts will bring these up and how to identify them beforehand. Simplifying the renewal process has been one(…)