• How to Get Into Sponsorship Sales

    The Dallas Mavericks’ George Killebrew, the San Antonio Spurs’ Jeanne Garza and Baylor IMG’s Brian George shared advice and experiences in the sponsorship field at the Baylor S3 Club meeting on October 8th. Courtesy of Fox Sports Southwest and Fox Sports 1, we also provided some lucky Baylor S3 club members with court side seats(…)

  • 4 Keys to Social Selling

    Social selling has become increasingly prevalent in the professional sports sales environment.  For years, the concept of social media in the workplace has been associated with fears of misuse, poor time management and potential disclosure of proprietary information.  However, recent trends have shown that, when used appropriately, social media can be developed into a very(…)

  • The surprisingly simple little secret to landing a leadership position

    What is leadership? For everything written about leadership and management (an Amazon.com search yields over 1 million books on the topic!), we sure seem to have a lot of questions about what it is and how to do it. One of the questions people in leadership positions get asked all the time is, “How did(…)

  • How to successfully transition from sales to management

    Early in my sales career I knew I wanted to make an impact in young people’s lives, and I felt the best platform for me to do so was as a ticket sales manager. The transition from a successful salesperson to a successful sales manager is an exciting yet challenging transition. Fortunately I had great(…)

  • How to get a job in sports

    How do I get into sports? How do you get into sports? Once you get in, how do you succeed in sports? The short answer is: Demonstrate a strong work ethic, network and build relationships within sports, and exhibit integrity in all you do. The somewhat longer answer is to read everything on this page.(…)

  • Three things I’ve learned in starting a new collegiate ticket sales center

    In the last five years, colleges have started outbound ticket sales centers modeled after professional sports. After spending nearly three and a half  years working with the San Francisco 49ers and Legends Premium Sales, I received the opportunity to go back to my alma mater and start an outbound ticket sales center at Baylor University.(…)

  • The Two Keys to Building a Successful Loyalty Program

    Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, on a recent shopping trip to the mall I made transactions at four stores and bought lunch. Four out of the five stops asked me to sign up for(…)