• Who owns your brand? (Hint: it’s not you)

    John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset  any company (or person) owns is the(…)

  • How brands measure successful sponsor partnerships

    Not in the awareness business “We are not in the awareness business,” said Kelly Roddy, President of Schlotzsky’s,  which is owned by Focus Brands (Auntie Anne’s, Cinnabon, Carvel, McAlister’s Deli, and Moe’s Southwest Grill). “We are into meaningful relationships and sponsorships provide this,” added Roddy. These sentiments were reinforced by Bill Moseley, Director of Marketing(…)

  • The 2014 S3 Board Meeting in Pictures

    The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School of Business at Baylor University, a(…)

  • Using In-Depth Metrics to Improve Sales Rep Performance

    Every sales manager wants the team to sell more full season plans, lower level seats and premium inventory. In-depth metrics allows you to reinforce and hold reps accountable to the goals and objectives your department wishes to achieve instead of saying the basic anecdote of “sell more X.” The most important metric is total revenue(…)

  • The Impact of Data Visualization in Sports

    Teams constantly research to find new data sources to enhance business. Data is the life blood of the organization. Data provides the ability to make key decisions based on factual information rather than projections based on personal experiences. Big Data Questions Some of the biggest questions teams face when finding new data sources include: Now(…)

  • Sponsorships: Win/Win Brand Partnerships

    How do you win corporate partnerships? It’s no secret the world of marketing has become exponentially more complex over the last several years.  Gone are the days of screaming your brand message through TV or radio, and expecting to hit exactly the target you wanted. As you look to take your brand or team to the(…)

  • How to Get Into Sponsorship Sales

    The Dallas Mavericks’ George Killebrew, the San Antonio Spurs’ Jeanne Garza and Baylor IMG’s Brian George shared advice and experiences in the sponsorship field at the Baylor S3 Club meeting on October 8th. Courtesy of Fox Sports Southwest and Fox Sports 1, we also provided some lucky Baylor S3 club members with court side seats(…)