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“If I had a dollar to spend on marketing why would I spend it on sponsorship?” –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of the many challenges facing CMO’s these(…)
Imagine Imagine telling someone: “I’m going to be taking you on a long, dangerous, and difficult trip. There will be times you are likely to be very uncomfortable, and there may be terrible storms. I’m not going to tell you where we are going, why we are going, when we are going, or how we(…)
Kelly Roddy is a founding member of the S3 Board. Originally a board members as a senior vice president responsible for marketing and sales (including sponsorships) with the HEB Grocery Company operating in Texas and Mexico, Kelly became the president of Schlotzsky’s, an international restaurant chain, in 2007. Baylor and the S3 program have worked(…)
Cover photo courtesy of aeonday.
NO, not really. The University of Minnesota Golden Gophers have the original Golden Ticket. What we at the Phoenix Coyotes saw was an idea that worked for another team, so we developed a version that would work for us. It has always been my thought that to be good at the business of selling tickets(…)
Key Account Management Key account management (KAM) may take on a different meaning depending on the size of your organization. Coming from a smaller property, key account management is essential for us to be successful. In comparison to major college and major league franchises who may consider its five to ten primary or anchor sponsors(…)
Dave Notolli, Regional Sales and Marketing Manager at General Motors, has worked for GM for over 30 years. A graduate of Purdue University, Notolli has enjoyed the automotive business from the moment he became a part of it. The automotive business has a unique, challenging aspect to it because of the competition and fast paced(…)
What do teams in the United States have to learn from Italy’s AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. AS Roma boards include: Iconic photography from their history A board with images of every player Official club videos Individual boards for merchandise (men’s clothing, women’s clothing, children’s clothing, hats, bags,(…)
Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection! (…)
At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media as their primary digital tool to(…)
Congratulations to S3 Board Members in their new positions: Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before coming to the LA Kings/AEG in(…)