• Students: Finding your Perfect Sports Business Employer

    Students: Finding your Perfect Sports Business Employer It’s your senior year. You’ve been through hundreds of hours of classroom instruction, completed multiple industry internships, and built your network extremely well. You’ve taken advantage of every opportunity. You are ready to jump head first into a full-time position within the sports business. Now that you’re ready(…)

  • Sales Training: The Four Benefits of Waiting

    Heinz had a commercial with a slogan when I was young, “The best things come to those that wait.” The guy whose friends ditched him because he was waiting on the ketchup to come out of the bottle ended up on a date while the others twiddled their thumbs. In many years in the the advertising(…)

  • Why Stadium Connectivity Presents the Best Sponsorship Opportunity for Teams & Corporations

    The second screen in sports The ongoing conversation is how to integrate the second screen into the sports industry. More and more, fans spurn attending games to watch events from the comfort of their own homes. As teams and leagues seek to increase  revenue, the time has come to fully integrate the second screen into the(…)

  • Who owns your brand? (Hint: it’s not you)

    John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset  any company (or person) owns is the(…)

  • How brands measure successful sponsor partnerships

    Not in the awareness business “We are not in the awareness business,” said Kelly Roddy, President of Schlotzsky’s,  which is owned by Focus Brands (Auntie Anne’s, Cinnabon, Carvel, McAlister’s Deli, and Moe’s Southwest Grill). “We are into meaningful relationships and sponsorships provide this,” added Roddy. These sentiments were reinforced by Bill Moseley, Director of Marketing(…)

  • The 2014 S3 Board Meeting in Pictures

    The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School of Business at Baylor University, a(…)

  • Using In-Depth Metrics to Improve Sales Rep Performance

    Every sales manager wants the team to sell more full season plans, lower level seats and premium inventory. In-depth metrics allows you to reinforce and hold reps accountable to the goals and objectives your department wishes to achieve instead of saying the basic anecdote of “sell more X.” The most important metric is total revenue(…)