“Put your voice where the ears are.” At least that’s the way Ohio University classmate and fellow S3 writer Ken Troupe puts it. Remove the name given to the internet-based communication platforms, social media, and look at what they actually are: FREE marketing outlets with the capability to reach thousands of fans, create exponentially more(…)
What is the connection between happiness and sales? Most salespeople tell me it’s an easy question: “When I’m selling then I’m happy.” How could so many salespeople possibly be wrong? Undeniably, we feel happier after a sale, but that common answer is actually holding down our happiness and lowering our sales. Researchers at Harvard, Yale(…)
Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection! (…)
Thanks to you, the growth in readership and membership at the S3 Report has been exceptional. Let’s start with who we are and then how we’ve grown. Who are we? The S3 Report launched in January 2013 with a following of no more than 75 members of our S3 Board and staff who write for(…)
How to break into a mature market The giants of athletic gear (Nike, Adidas and Reebok) traditionally dominated the sports merchandising brand space through partnerships with sports franchises and collegiate athletics. In mature, lucrative industries like this, the question for others is always the same: How do you break into a market that already has strong leaders? In(…)
How can CRM fail? Numerous studies estimate that somewhere around 50% of all CRM implementations ultimately fail. That’s scary. Why do CRM implementations fail? User adoption is usually at the top of the list of most of the articles on the subject. The recurring theme is reps and managers need ongoing CRM training to fully benefit(…)
A crummy commercial? A Christmas Story is one of my favorite classic holiday movies, an opinion likely shared by many of you given how it seems to run 24/7 on TBS during the Christmas season. As my family gathers around the Christmas tree each year we laugh at the great story about Ralphie, a young boy(…)
Couch vs. Run? Recently I was lounging on my couch after dinner, debating whether to make the effort to get to the gym or go outside for a run. You can imagine which one won that battle. So, I ended up tuning into NBC’s THE VOICE. I’ve seen it from time to time until this season. Okay,(…)
Kelly Roddy is President of Schlotzsky’s, a founding partner of the S3 Report. Leadership Challenge: Revitalizing the brand S3 Report: Since assuming leadership at Schlotzsky’s, what has been your greatest challenge as a leader? Kelly Roddy: After joining Schlotzsky’s in December 2007, it was clear the brand needed a makeover. Just like every sports franchise,(…)
Corey Gaines, head coach of the WNBA’s Phoenix Mercury, runs a fantastic clinic each season for local coaches. A great college and pro player himself, Corey always talks about leaders he played for and the effect they had on him. One of Corey’s favorites is Pat Riley. With Riley, the devil was in the details – it(…)
My favorite is AT&T Park. You don’t have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attracts people who don’t really care about baseball? The Cubs aren’t spending $500 million in renovations because baseball fans don’t love Wrigley. They’re concerned(…)
Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that teams aren’t effectively using Pinterest likely(…)
Sunrise Visualizations: Oh, it is so true, and it is so hard to teach! Why do people not want to try happiness…